Design essentials
Design at a glance
Calm, clear and human. Plenty of space, soft shapes, real people and nothing that shouts.
The look
Hues of blue
Blue calms the eye and now reads as medical. Deep navy and electric purple carry trust; pale blues and pastels carry warmth. Red never appears.
A light touch
Regular weight headlines in sentence case, generous white space, one idea per panel. Nothing shouts. The calm is the point.
Soft shapes
Rounded corners on every panel and photo, and thick rounded ribbons cropped by the edge.
Real people
Coaches, members and clinicians as they are now, in ordinary life. Never AI generated.
The building blocks
Four pages cover everything you need to lay out a piece.