Positioning
Where we stand
Weight loss with a real person by your side.
Positioning statement
For people in the UK who are ready to lose weight for good, Medicspot is the weight loss service that pairs clinically proven treatment with a dedicated human health coach and a whole medical team behind them. Unlike online pharmacies that post the medication and leave you to it, and subscription services that bolt on a chatbot, Medicspot gives you a real person who knows your name, checks in every week, and can bring in a private GP, physio, nutritionist or mental health professional when you need one.
The market we are in
The category has settled into two shapes, and we are deliberately a third.
Online pharmacies sell the medication. Subscription services sell the medication with an app and AI coaching around it. Both leave people on their own with side effects, plateaus and the hard weeks, or hand them to something automated.
| Online pharmacies | Subscription services | Medicspot | |
|---|---|---|---|
| What you get | The medication, delivered | The medication, an app, a community, an AI chatbot | The medication, a dedicated human health coach, a WhatsApp community, and private GP, physio, nutrition and mental health appointments included |
| Who supports you | A pharmacist, if you ask | An app and a chatbot | A dedicated personal health coach who can be messaged on WhatsApp |
| What it feels like | A transaction | A product | A relationship |
Why this is defensible
Human coaching is hard to do well at scale
That is why the subscription players automate it. It takes people, training and time, and that is exactly what makes it hard to copy.The whole team cannot be copied quickly
It takes GPs, physios, nutritionists and mental health clinicians already in place. We have them. The subscription players do not.It moves the conversation away from the medication
The regulator will not let anyone advertise the drug anyway. We win on the part of the service we are allowed to talk about.