Positioning

What people should feel

Before they buy, hope and confidence. After they buy, supported and trusting. Check every piece of communication against the stage it lands in.

Stage by stage

Considering

Hope

We show them

That people like them have done this, that the biology is on their side now, and that it is not about willpower.

They should never feel

Shame about their weight, pressure to decide now, that they are being sold to.

Choosing

Confidence

We show them

That the treatment is clinically proven and medically supervised, that there is a named person waiting for them, and that they can stop whenever they like.

They should never feel

Confusion about what they are buying, suspicion that the coach is a bot or a sales line.

First weeks

Supported

We show them

A coach who messages first, answers quickly, and knows what the first month feels like.

They should never feel

That they are on their own with side effects, doubts or a slow start.

Ongoing

Trust

We show them

Honesty about plateaus, dose changes and coming off treatment, and a team that widens when their needs do.

They should never feel

Judgement when a week goes badly, that they are a number on a spreadsheet.

What they must never feel

  • Shame
  • Judgement
  • Pressure
  • Being treated as a transaction
  • Being on their own

People who come to Medicspot have tried to lose weight before, usually alone. This time they are not. Copy and images should be checked against these five. If a piece uses any of them to get attention, it does not go out.

The easiest test: would a good health coach say this, in these words, to someone they care about?